The Joe Fresh brand is the brainchild of Joseph Mimran, who has been a prominent contributor to the fashion and design industry for more than 25 years. Joe has developed luxury fashion brands including Alfred Sung, Club Monaco, and Caban, and contributes to Pink Tartan and Tevrow + Chase collections. The Joe Fresh line of products are currently only available at Loblaws Superstores in Canada and its affiliate grocery chains. I love the clothes and beauty products as they are cool and affordable! Here’s my take on the lip stain:
Joe Fresh Lip stain ($6)
Any time I go grocery shopping I always do a quick scan of the Joe Fresh beauty section for anything ‘new.’ I’ve been curious about the lip stains for a while and recently picked up the lip stain in Watermelon which is a deep pink/red.
The stain goes on smoothly and has a light fruity smell. It is like a pen/marker but applies smoothly. Unlike the Revlon product, it doesn’t feel dry on your lips. The pigmentation is amazing.
This also lasts all day and doesn’t budge unless you use a makeup remover. I think it’s a great alternative to higher end products as it is very affordable! I might pick up a couple of other colours in the coming months. So again, a two thumbs up for this lip stain. I might be a lip stain convert now.
Here’s shot from the same series from the other day. Again excuse the shiny face/lack of makeup/dark bags under eyes and very messy hair (didn’t realize how big my forehead is without my bangs – LOL). Wow, that’s a mouthful. Just trying to show lip product while cooking dinner for the famille. Keeping it real people. LOL.
Joe Fresh Beauty products aren’t sold online and are exclusive to Canada at this point.