Like most people at this time of year, I like to reflect on the past and think about the future every January. This includes my feelings towards blogging about beauty. Since the holidays I felt re-energized again about blogging and participating in the community via Twitter chats, commenting on my favourite blogs, and finding new ones to follow. I also started diving into Instagram more, which I think could easily become an obsession.
LipstickRules (top left to right): 2009, 2010; (bottom left to right): 2011, 2012
In doing all of this, I became even more aware of the changes in the beauty blogging community, and the changes happening with my own blog – and my self.
I started blogging in 2009, and then it seemed the community was relatively small, and a lot simpler. For me, participating in the community meant commenting on Specktra.net, MakeupAlley and commenting on people’s blogs. It was easy to find beauty blogs as there didn’t seem to be that many. Today, it feels very different. There are so many blogs out there now, making it almost impossible to keep up.
Twitter also seems to have taken hold and many of our discussions about our posts seem to end up there. While I love getting comments on my blog posts, I’m finding more people responding to me on Twitter than anywhere else.
On another front, bloggers are also posting more videos, launching Instagram and Pinterest accounts and maintaining Facebook pages. So engagement with our audiences is now spread across more channels versus just our page. It’s been interesting to experience this shift as a blogger.
Over the years, I’ve also noticed how sophisticated some bloggers are getting. From the professional quality photos to comprehensive reviews, it’s amazing to me that many of these talented women (and men!) are not all writers or photographers by trade. It takes so much time and effort to pull together even the most simple post. Add to this the fact that most do this as a side gig and not full-time. This to me shows just how passionate people are about the topics they write about.
Over the years, I’ve witnessed how brands have become more in tune to the blogging community and finding ways to integrate bloggers into their marketing mix. I’ve been fortunate to be able to collaborate with many brands over the years, and so far, all my experiences have been positive. I’ve yet to have any brands make demands on me or try to sway me to write, positive or negative. There’s never been any pressure on me, which I think is a sign of a brand that gets this space.
On a personal level, blogging — and blogging about beauty — has definitely changed me. Through this blog, new career opportunities opened up and I’ve learned so much about social media because of it. Blogging about beauty has also helped evolve my personal style. I love looking back at photos through the years and seeing a style evolution. I still remember how petrified I was to take my first FOTD and worried about the reaction or lack of. Today, I’ve never felt more confident and put together and I have to thank blogging for that.
The reason I gained this confidence is the support and encouragement I found online. Posting photos of myself on the Internet was not something I ever thought I would do but the positive responses to my reviews and ramblings has been inspiring — and for that I’m grateful.
I would never have continued writing this blog if wasn’t for this. So, a big thank you for continuing to tune in and read rambling posts like this!
Over to you, have you noticed differences in the community? How has blogging changed you? If you’re not a blogger, what have you noticed about the community?