08 Jun 2012 18 Comments
Didn’t I just read about that somewhere else?
The other day a friend observed that she had seen a few other blog posts during the week about the same products I had just featured. We chatted about this and it stuck with me. She was right.
In the last year or so, I’ve noticed this more and more on blogs I follow and in my own content. It’s not a case of copycat. Not at all. A lot of it stems from more of us working with similar brands or hearing about a new product from others in the community via blog posts or Twitter. Together it inevitably leads to similar products being featured around similar timelines. Not sure if it can be avoided in the beauty world.
There’s no doubt there is an increasing challenge to produce unique content in an age when there are so many content creators. In the beauty world, it’s amazing to witness how many blogs there are today and how the community continuously grows.
I know as bloggers we approach a topic with our own take on it and each have our own unique voice. But is it enough anymore? Is it enough to reach new readers? Is it enough to keep those readers? Will it continue to inspire me to write more?
How often will a reader read about the same product or service before they get bored? And even if you did write the most fabulous post, what if people start to skip your post because they have seen similar posts on other blogs already?
These are the types of questions I’ve been mulling over this week. Because of this, I’m rethinking the timing of my posts. I’m also thinking about how I work with brands in a more thoughtful way. I’m now examining my posts and trying to brainstorm on ways to make my content a bit more unique.
Together I hope to come out with a fresh take, and a new sense of purpose.
Have you noticed this trend in similar content? If you’re a blogger, do you see it as an issue or non-issue? As a reader, do you skip over content that you’ve seen before?