What I Am I Doing?! Musings about Product Reviews

What am I doing?! This is what ran through my mind the other day as I was reviewing an eyeshadow kit. I then looked over at all the products and boxes by my bedside, call it my ‘waiting-to-be-reviewed’ pile if you will, and felt anxious.  What am I saying that hasn’t been said on a countless number of blogs or on Youtube already? What makes me qualified to review?!

When I am writing a review, I often cringe at the words I start to choose. You know them all too well. It’s phrases like  ‘blends like a dream’ or ‘excellent pigmentation.’ What the heck do those words even mean? And when I try to find other words to describe the product or experience, more often than not, I’m at a loss.

Press releases are helpful for pricing and ingredient info but terrible for my writing process. I find I can get caught up with what the release says, and less on what I want to say.  I end up staying away from reading the release as a result. As a PR person in my former life, this is an interesting predicament to be in as I used to write releases myself.

So what’s my point? I guess it’s about finding my review style. Reviews are a fundamental part of my blog and I love doing them. I just need to find a way to provide new perspectives that offer you something you haven’t read before. Know what I mean? While I think I’m okay when I ramble on, I think I still have work to do.That is one of my goals this year as I inch closer to my 3rd blog-a-versary.

I’d love to get your thoughts on writing reviews. Does it come easy or is it hard for you? How do you approach it?