Black eyeliners is to makeup what a little black dress means for fashion -- something that is a classic and is always appropriate. This is the concept behind a new makeup line from Canada appropriately called, Noir Cosmetics.
Montreal, Quebec-based Noir is "a makeup collection founded on a singular beauty principle: perfectly lined eyes in classic black will forever define sophistication." Noir is the brainchild of Montrealer Caroline Cohen, a former marketing expert who "was spurred into creative action when her own search for the perfect black eye liner in a high-end American department store three years ago proved fruitless. Upon returning to Montreal she joined forces with her family of long-time beauty professionals to develop the concentrated offering of 12 skus, which recently debuted in Jean Coutu stores across the province."
I've been testing out Noir products over the past week and I have to say I've become a fan. I'm always on the look-out for long-lasting, pigmented and creamy liners. And in my view, you can never have too many black liners. Among my current favorites are Annabelle's Ohmygoth smudgeliner, MAC's Graphblack and Phone Number. I've now added Noir.
Here is a closer look at Noir's current products (swatched from left to right):
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Ultra Rich Black Eye Pencil ($16 Canadian) in Rich Black: This can used as a base to create smokey eye or use it on its own for an easy smoked out look. It is very pigmented and smooth. Reminds me of MAC's Greasepaint Stick. I will do a side by side comparison and let you know how it goes.
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Smooth Blend Eyeliner ($16 Canadian): The powdery consistency of this kohl eyeliner, combined with its soft texture, won't tug at skin during application. Includes a sponge blending tip. I smudged it in the swatch to illustrate. I'm a fan of this liner though I do think that Annabelle's Ohmygoth is very similar in quality and at a lower price point.
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Kohl Eyeliner in Black Mania ($14): Very intense black that applies like butter. Instant glam with this liner.
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Forever Noir Long Wear Eyeliner ($14): This is the line's waterproof, smudgeproof and tug-proof liner. It has Vitamin E and jojoba oil to help with a smooth application. This is lovely and I used it on my waterline with much success.My second favorite of the line (favorite is coming up later)
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Retractable Waterproof Liner in Jet ($15): Rich and creamy designed to last without smudging. This is good for precision lining. I used it to trace a line on my lids for a more precise application with the liquid liner.
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Lifeline Liquid Liner in True Black ($16): This is a perfect matte black shade. Dries in seconds. This is water-resistant too which is a bonus. I am usually not good with liquid liners but this was easy to apply. It really stays put and doesn't smudge once dry.
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Glimmer Liquid Liner in Starry Night ($16): By far my favorite from the collection. I didn't think I was into liners with a bit of glimmer but this one won me over. This liner has a very subtle hint of 'sexy silver sequins.' It's hard to see in the swatch but it is lovely. I wore this to the Toronto blogger meet-up and it lasted all day and into the evening.
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Gel Liner in Royal Black ($16): Ok, I haven't tried this one out yet but I did swatch it and it glided on effortlessly. I am testing it out this week and will let you know how it goes. I love gel liners and so I'm curious to see how this compares to BB gel liners and MAC Fluidlines.
The Noir line-up also includes the Lush Last Mascara ($16) and an eyeshadow palette called Jewel Box Eye Shadow Trio in Ivory Pearl, Silver Quartz and Diamond Black ($28).
I haven't tried these yet but am planning to do a FOTD in the near future as I'm really like the texture of the shadows and the look of the mascara. Here are the swatches of the shadows, which I think will be great for a smokey look. Ivory Pearl is like a champagne colour, Silver is a grey with shimmer and Diamond Black is a super-pigmented black with a hint of shimmer (this is the most intriguing colour of the three on first swatch):
Overall, I've been pleased with the Noir eye pencils I've tested out so far. They are long-lasting, pigmented and smooth to apply. It took make-up remover to remove the swatches on my arm for instance.
I'm really loving the fact that Canada continues to produce such cool new makeup brands. I am curious to see how Noir plans to expand its product line considering that its premise is all about the black eyeliner. I'll be keeping my eye on this up and coming Canadian brand.
Noir Cosmetics is available in Quebec, and online via its
web site (currently only shipping to Canada and the US). There are plans for international expansion so stay tuned ladies!
Is black liner a staple for you? What is your favorite?
Disclaimer: Products provided by Noir Cosmetics for consideration. This is not a paid or sponsored post.